Hello, I'm Laurence Soens, founder and owner of My White Cotton. From an early age I was sensitive to what I touch and feel and therefore also to clothing. For years I searched for the perfect, soft cotton t-shirt, but no brand could completely convince me.
This search got me thinking and resulted in My White Cotton.
After many months of careful research, My White Cotton was born. It was exciting and inspiring to create soft, organic cotton t-shirts that can be worn daily and by everyone.
In addition, each shirt is rigorously tested for durability and comfort, because the more comfortable your clothing is, the better you feel.
The t-shirts are not only of high quality and super soft, they also contain no labels or embroidery, which prevents itching and irritation.
All important information is printed in the neck of the t-shirt. Even after frequent washing, the shirts retain their fit and softness and your pile of ironing is also reduced, because you do not have to iron them.
Door tijd te nemen om alle problemen op te sporen, ontstonden t-shirts die voldoen aan de volgende kenmerken:
By taking the time to figure out all the issues in t-shirts, the following characteristics arose:
